Primus

advance analytics

& machine learning

 

¿What do we do?

In today’s era of digitalization, the immense volumes of data and the rapid pace of changes represent both a challenge and an opportunity for organizations. These factors demand greater speed of response and an unparalleled adaptability. In this context, our aim is to make sense of your data and transform it into valuable insights for your business.

 

We develop advanced models using artificial intelligence and machine learning, supported by a deep understanding of business and a comprehensive grasp of technology. Our approach is rooted in maximizing the potential of technology and the various types of data available, ranging from structured and unstructured data to big data and real-time data.

 

Our team of experts is dedicated to generating predictive and prescriptive models that enhance the management and understanding of your business. These models will not only allow you to anticipate future trends and behaviors but also identify the best courses of action to achieve your strategic objectives.

Generative AI

We assist you in implementing cutting-edge NLP models like ChatGPT so that you can integrate it into your processes, interact with your documents, or engage dynamically with your customers.

Customer Analytics

Customer segmentation for personalized marketing, prediction of buying behavior, churn analysis, enhancing customer experience through feedback, and identifying cross-selling and upselling opportunities based on purchasing patterns.

Time Series Analytics

Predict future trends, such as product demand, market prices, and web traffic patterns. We also use it to detect anomalies, like fraud or system failures, and to analyze seasonal or cyclical patterns in data over time.

Text Analytics y NLP

Sentiment analysis in customer comments, key information extraction from large volumes of text, email spam detection, automatic document summarization, text classification into categories, and enhancing search and information retrieval.

Use Cases

These are some of the industries where it is being used.

Retail

We help companies optimize pricing, inventory management, and customer segmentation.

Banking

We assist with fraud detection, risk management, and customer retention.

HR

We enable organizations to predict employee turnover and enhance talent acquisition.